How to Compare Virtual Apples to Virtual Oranges

August 18, 2016


Choosing the Right Meeting Technology


There are over 130 web-meeting tools on the market, with new ones appearing each month. How do you choose among this wealth of options? We suggest following the Cheshire Cat’s advice to Alice:


Alice: Would you tell me, please, which way I ought to go from here?

The Cheshire Cat: That depends a good deal on where you want to get to.


First identify the platform requirements critical to your organization. There are many factors to consider: cost, reliability, ease of use, support, currency of technology, integration with current systems, etc. But if a platform doesn’t do what you need it to, it’s a non-starter. 


Web meeting products are not one-size fits all. A platform that’s ideal for webinars may not be an effective web-conferencing tool. A stellar web-conferencing environment may prove frustrating as a virtual learning environment. In deciding on virtual meeting product make sure you’re not comparing virtual apples to virtual oranges.


The attached chart can help you avoid this trap. For each web meeting feature the chart rates the importance of the feature across three application types: web-conferencing, virtual classroom and webinar. Importance is rated on a simple 0-4 point visual scale: unnecessary, nice to have, desirable, important, essential.


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